Frequently Asked Questions
Straight answers to the questions fitness businesses ask most, and the ones people most often type into Google.
It depends on scope, but as a guide, a focused fitness or wellness app in the Netherlands typically starts around EUR 20,000 to EUR 45,000, while a full platform with wearable integration, coaching and AI runs higher. We give a fixed estimate after a short discovery call, once we understand the experience and the data integrations you need.
By designing for retention from the start, not bolting it on. Sensible streaks, clear progress, personalisation and gentle motivation are built into the product, because in fitness the metric that matters is not downloads but whether people are still using it in month three. We build around that question first.
Yes, deeply. We integrate with a wide range of wearables, sensors and health platforms through standard health frameworks and Bluetooth, fusing the data into clear, useful insight. The analysis runs close to the data where possible, so personal health information stays private rather than being shipped around.
With care, because fitness apps hold some of the most personal data there is. We handle it with GDPR-compliant practice on European infrastructure, keep it private, run intelligence on-device where possible, and are clear with users about what is collected. A fitness app that mishandles health data loses trust it cannot win back.
Yes. We build coaching apps where plans adapt to performance, recovery and goals, using AI to make the experience feel genuinely personal rather than a generic programme. The intelligence is built within sensible bounds so it makes users feel coached, which is one of the strongest drivers of whether they stick with the app.
Yes. We build gym and studio platforms with membership management, class booking, schedules, waitlists and member engagement features, integrated with the systems the business already runs. The aim is an app that drives attendance and retention between visits, not one that sits unused after sign-up.
Yes. We build nutrition and health-tracking apps that make logging effortless and turn the data into clear, personalised guidance, with goals and progress over time. The key is low effort and high value, because tracking habits only survive when logging is easy and the insight is genuinely useful.
We use AI where it makes the experience feel personal and helps retention, such as adaptive coaching that responds to performance and recovery, and smart insights from tracked data. We keep it within sensible bounds, especially around health, so it supports the user rather than making unchecked decisions about their body.
A focused fitness or wellness app can ship in two to four months, while a full platform with wearable integration, coaching and AI takes longer. We work in two-week sprints with working software throughout, so even a larger build shows visible progress rather than going quiet until launch.
Yes, and one focused on proving engagement. We build a focused first version that gets to market fast and tests whether people actually keep using it, architected to scale once it works, so you learn what drives retention for your audience before over-building.
Yes. We build consumer fitness and wellness apps where retention and experience matter most, and platforms for gyms, studios and coaching businesses where bookings, memberships and engagement drive the business. Each works differently, and we design around which one you are building.
Yes, completely. You own the code, the IP and your user data, on European infrastructure, with an NDA signed before work begins and no lock-in. The app and the user relationships it holds are genuinely yours, which matters especially given how personal fitness data is.
We stay. A fitness app needs ongoing work to keep people engaged as habits, devices and content change. The same senior engineers who built it support and evolve it, adding the features and refinements that keep retention high, rather than letting it drift after handover.
Yes. Our European base is in Amstelveen, near Amsterdam, so Dutch and EU fitness businesses get a local point of contact in the same time zone, apps built to GDPR with health data on European infrastructure, and invoicing in euros. EU privacy practice for personal health data is our baseline.
Our sports work focuses on teams, leagues, venues and real-time, match-day platforms, while our fitness work focuses on consumer and business fitness apps where retention, wearables and personal health data matter most. They overlap on athlete data and wearables, but the buyers and priorities differ, and we build around yours.